Lance Tan
✦ Content creator

Lance Tan

@lanceonloop
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Media Kit

About Me

I'm a 25-year-old ICU registered nurse and content creator based in the San Francisco Bay Area. My content revolves around navigating adulthood and finances, sharing my career journey in Nursing, and documenting my behind-the-scenes with content creation. My platform @lanceonloop started as a place to be honest about what life looks like when you're a nurse, first-gen Filipino-Immigrant, queer, and a creative at heart. It grew into something I didn't expect: a community of people who are building careers, laughing at the chaos, and breaking their pre-destined script.

Lance Tan

Analytics

Combined audience across TikTok, Instagram & Facebook.

125K+
Total followers
2.2M+
Monthly reach
6%+
Avg engagement
Top 5% of creators
28K+
Avg views / post
TikTok
@lanceonloop
Followers14.7K+43%
Engagement6.4%
Avg views28.4K
Total impressions284.2K
Top 5% engagement
Instagram
@lanceonloop
Followers34.3K+8.5%
Engagement6.1%
Avg Reels views41.9K
30-day reach905.2K
Top 5% engagement
Facebook
@lanceetann
Followers76.8K
30-day reach1.3M
Total impressions551.2K
Avg Reels views55.1K
1.3M reach / month
65–70%
Female audience
🇺🇸 US · 🇵🇭 PH
Top markets
25–44
Core age range
418.9K
IG impressions

Stats as of Jun 2026, based on last-30-day analytics. Full breakdown available in the media kit.

Selected work

Sample collaborations

A few brand partnerships and campaigns.

Career & Tech

How to: find jobs as new nurses?

A practical, resource-driven video built for new grad nurses navigating one of the toughest hiring markets in recent years. I walk my audience through a complete job-search workflow that integrates LinkedIn, Indeed, ZipRecruiter, Glassdoor, and Claude — showing how to surface openings, research facilities, tailor applications, and use AI to optimize resumes and prep for interviews. With many facilities scaling back new grad hiring, this content meets my audience exactly where they are: anxious, job-hunting, and hungry for tools that actually work. The result is a high-utility integration that positions each platform as an essential part of the modern nurse job search, delivered with the credibility of someone who's been through it.

Beauty & Wellness

Vlog: Reflecting on 12 hour shifts

A lifestyle/wellness piece built around authentic Nurse storytelling. In this video, I walk viewers through a real day in the life of a dayshift nurse — the demands of a 12-hour shift and the toll it takes physically and emotionally — then naturally integrate EPAIS Scalp Boosting Ampoule as my end-of-shift recovery ritual. The product is positioned as a self-care moment that addresses stress-related hair shedding, a pain point that resonates strongly with my audience of nurses and healthcare workers. The content blends relatable storytelling with an organic product feature, framing EPAIS as both a wind-down routine and a solution for scalp and hair health under chronic stress. The result is a genuine, trust-driven integration that connects the brand to a highly engaged healthcare community.

Creative Gear

In motion — DJI test in the real world

This was an on-the-fly fun demonstration — a "trend" around the DJI Osmo Pocket 3 camera's features! The element of being in public and time-crunched heightens the anticipation for the result, highlighting storytelling with aspirational product integration.

Trusted by

Brand partners

A selection of brands I've collaborated with.

Brand partners
Work with me

For more Media Kit Info

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