Lance Tan
✦ Content creator

Lance Tan

@lanceonloop
Brands & partners

Media Kit

Stats, audience & sample work — see below.

↓ Affiliate

Archer Review SurePass

What helped me pass the NCLEX on my first try.

 Shop

Amazon Storefront

My favorite picks.

 Affiliate · Code LANCE15

Soteria Scrubs

My favorite scrubs — 15% off your first order with code LANCE15.

 Affiliate · Code YKEV50

Firmoo Eyewear

YKEV50 to get 50% off frames — the featherlight Airy Collection glasses I travel with.

 Affiliate

Feel Great System

My secret to losing weight and mental clarity amidst working night shifts.
Media Kit

About Me

I'm a 25-year-old ICU registered nurse and content creator based in the Northern California. My content revolves around navigating adulthood and finances, sharing my career journey in Nursing, and documenting my behind-the-scenes with content creation. My platform @lanceonloop started as a place to be honest about what life looks like when you're a nurse, first-gen Filipino-Immigrant, queer, and a creative at heart. It grew into something I didn't expect: a community of people who are building careers, laughing at the chaos, and breaking their pre-destined script.

Lance Tan

Analytics

Combined audience across TikTok, Instagram & Facebook.

140K+
Total followers
9M+
Monthly views
6.4%+
Avg engagement
Up to 18.7% on Instagram
161K+
Avg views / post
IG Reels & TikTok
TikTok
@lanceonloop
Followers17.4K+6.3%
Engagement6.4%
Avg views194.1K
30-day views2.5M
Top 5% engagement
Instagram
@lanceonloop
Followers37.8K+5%
Engagement18.7%
Avg Reels views128.9K
30-day reach2.5M
Top 5% engagement
Facebook
@lanceetann
Followers80.1K+2.1K
30-day content views4.9M
Avg Reels views158.3K
30-day Reels views1.4M
4.9M views / month
YouTube
@lanceonloop
Subscribers5.0K
30-day views70.9K
Videos published (30d)46
Avg views / video1.5K
Growing daily

Audience demographics

Follower demographics, sourced from my analytics.

Instagram
@lanceonloop
Female / Male65% / 35%
Core age25–34 (38%)
Ages 25–4459%
Top markets🇺🇸 42% · 🇵🇭 29% · 🇨🇦 5%
TikTok
@lanceonloop · viewers
30-day viewers2.9M+122.6%
Core age25–34 (48.6%)
Ages 25–4468.6%
Top markets🇺🇸 71.5% · 🇵🇭 7.7% · 🇨🇦 3.7%
YouTube
@lanceonloop
Female / Male59% / 41%
Core age25–34 (28%)
Ages 25–4448%
Top markets🇺🇸 27% · 🇬🇧 8% · 🇮🇪 7%

Stats as of Jul 17, 2026, based on last-30-day analytics.

Selected work

Collaborations

Brand partnerships and campaigns across my platforms.

Medical Apparel

Soteria Scrubs — New job, new scrubs

A two-video ambassador campaign timed to my transition into a new ICU role. One video frames Soteria scrubs as the confidence boost for starting in a new unit — comfortable, breathable, and ready for 12-hour shifts; the other is a playful “hospital but make it kdrama” skit showing the scrubs in motion. Both drive conversion with my code LANCE15 for 15% off, connecting the brand to an audience of working nurses.

TikTok 1 TikTok 2
Personal Finance

Monarch — Entering my financially wise era

A finance-focused integration built around a real milestone: financing my first car as a first-year nurse. The video unpacks the “0.99% APR doesn’t mean no interest” misconception, then shows how Monarch gives me a big-picture view of income, expenses, and loan payoff priorities — replacing the old “pay the bills and hope something’s left” approach. Positioned as the tool powering my financially wise era, with a free-trial call to action.

Instagram Reel TikTok
Eyewear · Lifestyle

Firmoo — Glasses that feel like nothing

A lifestyle feature for Firmoo’s Airy Collection, told from the perspective of a lifelong contacts wearer who avoids heavy, fog-prone frames. The video positions the featherlight lenses as the reason I’d actually reach for glasses — especially while traveling — turning a personal pain point into an authentic product story for the summer season.

Instagram Reel TikTok
Health Tech · AI

Meet August — Your 24/7 health AI

A two-video campaign leaning on my credibility as an ICU nurse. The first pokes fun at how everyone treats nurses like walking medical encyclopedias; the second tackles the anxiety spiral of Googling your symptoms. Both position August as an AI that simplifies complex medical concepts, clarifies myths, and helps viewers rationalize symptoms — always with the responsible framing that it complements, not replaces, seeing a doctor. Distributed across Instagram, TikTok, YouTube & Facebook.

TikTok 1 TikTok 2 YouTube 1 YouTube 2 Facebook 1 Facebook 2
Beauty & Wellness

Vlog: Reflecting on 12 hour shifts

A lifestyle/wellness piece built around authentic Nurse storytelling. In this video, I walk viewers through a real day in the life of a dayshift nurse — the demands of a 12-hour shift and the toll it takes physically and emotionally — then naturally integrate EPAIS Scalp Boosting Ampoule as my end-of-shift recovery ritual. The product is positioned as a self-care moment that addresses stress-related hair shedding, a pain point that resonates strongly with my audience of nurses and healthcare workers. The content blends relatable storytelling with an organic product feature, framing EPAIS as both a wind-down routine and a solution for scalp and hair health under chronic stress. The result is a genuine, trust-driven integration that connects the brand to a highly engaged healthcare community.

Career & Tech

How to: find jobs as new nurses?

A practical, resource-driven video built for new grad nurses navigating one of the toughest hiring markets in recent years. I walk my audience through a complete job-search workflow that integrates LinkedIn, Indeed, ZipRecruiter, Glassdoor, and Claude — showing how to surface openings, research facilities, tailor applications, and use AI to optimize resumes and prep for interviews. With many facilities scaling back new grad hiring, this content meets my audience exactly where they are: anxious, job-hunting, and hungry for tools that actually work. The result is a high-utility integration that positions each platform as an essential part of the modern nurse job search, delivered with the credibility of someone who's been through it.

Creative Gear

In motion — DJI test in the real world

This was an on-the-fly fun demonstration — a "trend" around the DJI Osmo Pocket 3 camera's features! The element of being in public and time-crunched heightens the anticipation for the result, highlighting storytelling with aspirational product integration.

Food & Wellness

RYZE — Fueling NCLEX season

A value-first integration timed to grad season and NCLEX prep. The video shares the lesser-known study habits that got me through my own NCLEX, with RYZE mushroom coffee woven in as the calm, focused fuel behind the routine. The educational framing resonated with nursing students, with my code LANCEONLOOP15 driving 15% off conversions.

Instagram Reel TikTok
Featured

Brands I've featured

Brands and products I've featured in my content.

Brands I've featured
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